Patients can purchase gift cards at any time via the website or the Contour Clinics patient app. The app is a good thing to recommend to patients who don't have it yet. It also lets them schedule the gift card delivery for a specific date, ideal for Mother's Day.

You can also process gift card purchases at the front desk. The full walkthrough is below.

When you process an in-clinic gift card sale, the comp Ritual Facial Voucher is sent automatically by email to the purchaser. There is no need to give them a physical voucher.

For bundle sales in clinic, the process is:

This is a gifting campaign. The presentation matters. A well-packed bundle gets photographed, gifted, and remembered. A poorly-packed one gets returned to its packaging at home and the experience falls flat.

This applies to both Mother's Day Bundle recipients and gift card thank-you voucher holders. The process is the same in both cases.

The Ritual Facial appointment type is set up in Dapple as "The Ritual Facial". Book under this appointment type, regardless of whether the voucher came from a bundle or a gift card.

Bookings are weekdays only, 9am to 5pm. No weekends, no after-hours. This is a hard rule.

Before booking or completing the redemption, please confirm:

At checkout following the appointment:

Standard Contour Clinics cancellation, rescheduling and no-show policies apply. The voucher may be forfeited and a fee may apply. If you're unsure, refer to the standard policy or check with your clinic manager.

A booking deposit or card pre-authorisation may be required, in line with standard policy. Where taken, it's refunded at checkout once the treatment is completed.

If you're running low on any of the following at your clinic, contact Lauren Rivero or Melissa to reorder. Don't wait until you're out. Flag at 25 per cent remaining so reorders can land before you run dry.

The campaign closes at 11:59pm on Sunday 11th May 2026. From Monday 12th May:

Front desk teams see things nobody else does. If something comes up during the campaign that's worth flagging for next year - a confused customer, a Dapple quirk, a question we couldn't answer, a presentation idea that worked well - please log it.

Reach out directly on Slack to Adam Lester or Lauren Rivero. No formal process, no shared channel. Just send a quick message as things come up. Even small observations help shape the post-campaign debrief and next year's campaign.

The Ritual Facial is a new 45-minute format, built specifically for this campaign. It opens with a brief consultation, followed by a bespoke facial, with the specifics left to your judgement based on the patient in front of you. It's designed to be express by intention - a focused mini consult paired with a tailored but efficient facial, rather than a full luxury sitting.

The consult is where the real value sits. It's an opportunity to introduce these patients to a longer-term treatment plan and start the relationship properly.

Most bundle recipients will be new patients. The first impression matters, and a well-framed conversation about what's next is what makes this campaign pay off in the medium term. The same principle applies to gift card purchasers redeeming on themselves - most of whom will already be existing non-derm patients.

A5 leaflets and table tents are in every clinic, sitting at reception, in the waiting area, and in selected treatment rooms. Use them as a visual anchor if a campaign conversation comes up naturally. You'll also see the campaign rotating on the in-clinic screens.

If anything jumps out as a practical issue once you've started seeing patients, please flag it to Adam Lester or Lauren Rivero as soon as possible. Small operational tweaks during the campaign are easier than large ones afterwards.